Creators, micro-promoters and friends

The best ad is a textfrom a friend.

We pay creators to make your ad, and we pay real people to pass it on. From a million followers down to five friends — one place, paid per result.

LIVE 0:22
TR Tyler R.Creator · 840K Ad
214KReach
382Installs
$2.40CPI
Running on Meta & TikTok
This week↑ 38%
0
installs attributed
  • Creators412
  • Micros200
  • Friends672
Synced to AppsFlyer

Built for consumer apps in

The idea

Everyone sells reach.
Nobody sells trust.

You can buy a million views in about a minute. You cannot buy the friend who says "just get it." As the audience gets smaller, it converts harder — and nobody sells that, because it happens in text messages.

Creators 10K–1M followers Micro-promoters 500–10K followers Friends 5 people who have your number Reach Conversion rate Big audience No audience

The shape is the argument, not a measurement: conversion rising as audience shrinks is the well-documented reason micro-influencer engagement beats macro, and why a personal referral beats both. Your own numbers will differ.

Two people's hands across a cafe table, one passing a phone to the other.

This is the ad
nobody can sell you.

Five people who will actually open it, from someone already in their phone. Never been buyable at scale. Now it is — $1 a share.

Promoters

Three kinds of promoter.

Run one, or run all three and let the numbers show you where your money goes furthest.

Hands holding a phone up to film a demo in a sunlit kitchen. Creators

They make the ad

10K–1M followers. Vertical video you can push straight to Meta and TikTok as whitelisted ads. You're buying production and reach.

  • Briefs, revisions and approvals in one queue
  • One-click launch to Meta Partnership Ads
  • Perpetual rights, every channel, included
$50–150per video
Someone sitting on a bed holding up a phone in late afternoon light. Micro-promoters

They vouch for it

500–10K followers — the tier where engagement is highest and agencies won't go, because the admin doesn't scale. It scales here.

  • Audience verified before they're approved
  • Post to their own feed, in their own voice
  • Paid flat on post, bonus on installs
$15–40per post
Five friends seen from behind on a rooftop at sunset, each holding a phone. Friends

They close it

No audience at all — students and real users who install it, use it for three days, then send it to five people who already trust them.

  • Three days of real usage before a share counts
  • Every share verified before anyone is paid
  • Paid for sharing, never for saying something nice
$5per promoter · 5 shares
How it works

Live in an afternoon.

Your program
TRTyler R. · 840KCreator
JTJordan T. · 2.4KMicro
AOAlex O. · UCLAFriend
01

Post one brief

All three tiers apply to the same program. You choose who's in and what each tier is worth.

In flight
✓12 videos live as ads
✓186 micro-posts published
○1,700 friend shares sent
02

All three run at once

Video goes live as paid media. Micros post to their feeds. Friends send texts. Same week, same dashboard.

Attribution
Installs this week0
Creators412
Micro-promoters200
Friends672
03

You see which tier won

Every install traces to the exact person, straight into AppsFlyer, Adjust, Branch or Singular.

The math

What $5,000 buys you.

Split across all three. Swap in your own rates — the shape is what matters.

Creators · $2,000
0videos
0reach
0installs
Micros · $1,000
0posts
0reach
0installs
Friends · $2,000
0promoters
0shares
0installs
Blended, all three tiers$3.50
Paid social, average app$9.00

Illustrative model, not a customer result — we're new and we won't invent case studies. The $9.00 figure is a published blended paid-social install cost for consumer apps.

The platform

Everything in one place.

Briefs, approvals, ads, verification and payouts — whether they have a million followers or five friends.

Briefs & approvals

One queue for every tier.

One-click to Meta

Approved video live as ads.

MMP attribution

AppsFlyer, Adjust, Branch, Singular.

Verified shares

Checked before a cent is paid.

Auto payouts

Weekly, Stripe, 170+ countries.

Perpetual rights

Every asset, forever. Included.

A laptop on a desk showing abstract performance charts, with a phone and mug beside it.
A live program

All three, side by side.

Example program data. No real person is shown.

Start with $250.

Five videos, twenty micro-posts or fifty friends — your call. No seat, no contract, no minimum. If the installs don't show up in your own dashboard, you've spent less than a day of ad budget finding out.